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THE REALSGROUP
Reals Group started as Reals Pharmaceutical Limited, a company that started as the local scientific marketing office of Zeneca Pharmaceuticals Limited, now AstraZeneca (formerly Zeneca Pharmaceuticals), UK. It is situated at All Seasons Plaza, Lateef Jakande Road, Agidingbi, Ikeja.
Reals Pharmaceutical Limited was one of the first pharmaceutical companies to successfully commence the local scientific and marketing office in Nigeria. In 1996, the idea of scientific and marketing office was not new to the pharmaceutical industry. It nevertheless required creative thinking, determination, courage and patience to implement.
The company was incorporated as a limited liability company in August 1995. It started operations on January 2nd 1996, with a team of six, comprising the General Manager, Mr. Ade Popoola, and five medical representatives. There are presently over 80 Medical Reps and 4 area supervisors spread across the country. Its main objective at inception was to oversee the regulatory and marketing functions for all Zeneca products in Nigeria.
MAJOR DIVISIONS
REALS Pharmaceuticals Ltd
Today Reals Pharmaceuticals has grown to become one of the leading organizations in Nigerian Pharmaceutical Industry. The staff strength has increased from the initial number of 6 at inception to well over 100 personnel, while the scope of our operation has extended beyond just being the local and marketing office for AstraZeneca to becoming the sole Nigeria representative and distributor of the number of other first class pharmaceutical industries in the world.
In addition to the new division, we have area office in Kaduna, Aba and Ibadan overseeing our operations in the north, east and west territories respectively. Our field representatives are also distributed to cover all the major cities and towns in Nigeria.
REALS Specialties Ltd
In order for the company to work more smartly in the Nigerian very competitive pharmaceutical market, a new division known as Reals
Specialties is to be responsible for the sale and marketing of all other products different from those of
AstraZeneca pharmaceuticals which served as our spring board in 1996. Reals Specialties now markets the
Interbat range of Products and our own contract manufactured products we term “Consumer
Healthcare Products.”
REALS Confectionaries
In February 11th, 2005, a world class confectionary manufacturing company, an extension of the REALS GROUP called REALS Confectionaries was born.
REALS
Pharmaceuticals Ltd Global Healthcare
Established in 2006 with the introduction
of Dafra range of Antimalarial products.
Our Products and Services
The regulatory activities of Reals Pharmaceuticals involve registrations of all AstraZeneca pharmaceutical products and the products of other companies represented in Nigeria by Reals Pharmaceuticals, two of which are Interbat pharmacy and Konimex Pharmacy both based in Indonesia and liaising with the regulatory authorities on all matters concerning all our foreign partners product in Nigeria
The promotional and marketing activities include appointment and supervision of Distribution for our foreign partner’s product, organizing or attending of meetings, conferences, workshops, exhibitions to promote our partners products and directly providing on all products that we market to doctors, pharmaceuticals, and other members of the health team.
Management and Staff Structure
Director
The company currently has on board,
six directors.
MR ADE POPOOLA: The Managing Director of the AstraZeneca Scientific office. He is a 1983 graduate of Pharmacy, who also has an MBA from the Lagos State University. He was formerly an Area Manager at Roche (Nig) Ltd. (1990 - 1992), Sales and Marketing manager at Jagal Pharma Ltd (1992 - 1994), and then operations Manager, Jagal Pharma Ltd. (1994 – Sept. 1995), from where he resigned in September 1995 to set up Reals Pharmaceuticals Ltd.
MR. LANRE ADESUYI,
Managing Director, Havilla Group of Companies. A trained Librarian.
MR. ROTIMI POPOOLA
is a quantity surveyor and the Chief Executive of Biga Projects, an Engineering
Construction Company.
MR. YINKA POPOOLA is a building Engineer and presently pastors a church in the United Kingdom.
MRS FOLU POPOOLA, a trained Teacher, later turned Business Woman.
Mr. Kunle Adesoye The Executive Director (Operations) is a pharmacist who supervises the general operations of the company’s divisions.
Management Team
Good teamwork has been the key to success in all arms of the Reals Group. The team, which is well trained and maintains high professional ethical standards, has confidence in itself, and pride in Real Pharmaceuticals.
The team is also motivated by a competitive remuneration package. The company provides opportunities for each individual to develop his skills, and to discuss and learn from successes and mistakes.
In addition to the managing Director, Mr. Ade Popoola, the management staff also includes six senior managers who head the following departments and division within the organization, namely; AstraZeneca Division, Operations Department, Sales and Marketing Department, Finance
& Accounts Department and Administrative/personnel Department.
Senior Management staff:
Mr. Jide Sanwoolu, The General Manager, Reals Specialties Division. A pharmacist and the divisional head of Reals Specialties. He co-ordinates the sales and marketing activities of the Specialties division and also supervises the activities of the field force team dedicated to promoting the specialties products.
Mr. Tai Ajayi is the General
Manager, Finance, is a qualified chartered accountant, who oversees the accounting and financial activities of the group
Mr.
Busuyi Adekola
Acting General Manager (confectionaries), oversees the day to day operations of the confectionary arm.
Mr. Isaac Dada Chief Accountant,
Reals Pharmaceuticals Ltd, is a graduate of Business Administration and Management from the Yaba College of Technology. An Associate member of the Institute of Chattered Accountants of Nigeria (ICAN)
Mrs. Joy Onuoha, The Human Resources Manager, heads the Admin/Personnel department for the group.
Other Management Staff
Mr. Tope Omotoso,
Corporate Affairs Manager
Mr. Babatunde Alli, Assistant General Manager, Operations
Ms. Yewande Oresanya
Assistant General Manager, Group Regulatory Affairs & Research.
Mr. Busuyi Adekola,
National Sales Manager (RCL)
Mr. Obi-Mgbam
Ikenna Area
Manager, East
Mr. Daniel Ayuk
Acting
Marketing
Manager,
Lagos.
Reals Specialties Ltd
Mr. Adewuyi Ademola ,
Field Force Manager West
Mrs. Nike Odueke,
Field Force Manager, Lagos, Reals specialties
Mr. Sola Agboola,
National Sales Manager
Mr. Olufemi
Awotunde,
Field Force Manager, North.
Mr. John
Obaa Isama,
Acting Depot Manager,
North
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