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REALSGROUP Corporate
Profile |
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THE REALSGROUP
Reals Group started
as Reals Pharmaceutical Limited, a company that started as the local
scientific marketing office of Zeneca Pharmaceuticals Limited, now
AstraZeneca (formerly Zeneca Pharmaceuticals), UK. It is situated at
REALS Plaza,
PLOT 1, ALHAJI DOSUNMU STREET, CBD,
ALAUSA, IKEJA, LAGOS.
Reals
Pharmaceutical Limited was one of the first pharmaceutical companies to
successfully commence the local scientific and marketing office in
Nigeria. In 1996, the idea of scientific and marketing office was not
new to the pharmaceutical industry. It nevertheless required creative
thinking, determination, courage and patience to implement.
The company was
incorporated as a limited liability company in August 1995. It started
operations on January 2nd 1996, with a team of six,
comprising the General Manager, Mr. Ade Popoola, and five medical
representatives. There are presently over 80 Medical Reps and 4 area
supervisors spread across the country. Its main objective at inception
was to oversee the regulatory and marketing functions for all Zeneca
products in Nigeria.
MAJOR DIVISIONS
REALS Pharmaceuticals Ltd
Today Reals
Pharmaceuticals has grown to become one of the leading organizations in
Nigerian Pharmaceutical Industry. The staff strength has increased from
the initial number of 6 at inception to well over 100 personnel, while
the scope of our operation has extended beyond just being the local and
marketing office for AstraZeneca to becoming the sole Nigeria
representative and distributor of the number of other first class
pharmaceutical industries in the world.
In addition to the
new division, we have area office in Kaduna, Aba and Ibadan overseeing
our operations in the north, east and west territories respectively. Our
field representatives are also distributed to cover all the major cities
and towns in Nigeria.
REALS Specialties Ltd
In order for the
company to work more smartly in the Nigerian very competitive
pharmaceutical market, a new division known as Reals Specialties
is to be responsible for the sale and marketing of all other products
different from those of AstraZeneca pharmaceuticals which served
as our spring board in 1996. Reals Specialties now markets the
Interbat range of Products and our own contract manufactured
products we term “Consumer Healthcare Products.”
REALS Confectionaries
In February 11th,
2005, a world class confectionary manufacturing company, an extension of
the REALS GROUP called REALS Confectionaries was born.
Global Healthcare
T his
is the arm of the group that
markets
quality Medical Devices and Consumables.
Examples
include Cardiart 8308 Multi Channel Recorder, Uriscan Pro urine
analyzer, Autoclave , Dental Operating Chair, Surgical Operating Chair,
Dental X-Ray Machine, and many others.
Our Products and Services
The regulatory
activities of Reals Pharmaceuticals involve registrations of all
AstraZeneca pharmaceutical products and the products of other companies
represented in Nigeria by Reals Pharmaceuticals, two of which are
Interbat pharmacy and Konimex Pharmacy both based in Indonesia and
liaising with the regulatory authorities on all matters concerning all
our foreign partners product in Nigeria
The promotional and
marketing activities include appointment and supervision of Distribution
for our foreign partner’s product, organizing or attending of meetings,
conferences, workshops, exhibitions to promote our partners products and
directly providing on all products that we market to doctors,
pharmaceuticals, and other members of the health team. Please visit our
products page for details on individual
companies and their range of products.
Management and Staff Structure
Directors
The company
currently has on board, seven directors.
MR ADE POPOOLA:
The Managing Director of the AstraZeneca Scientific office. He is
a 1983 graduate of Pharmacy, who also has an MBA from the Lagos State
University. He was formerly an Area Manager at Roche (Nig) Ltd. (1990 -
1992), Sales and Marketing manager at Jagal Pharma Ltd (1992 - 1994),
and then operations Manager, Jagal Pharma Ltd. (1994 – Sept. 1995), from
where he resigned in September 1995 to set up Reals Pharmaceuticals Ltd.
MR. LANRE ADESUYI,
Managing Director, Havilla Group of Companies. A trained Librarian.
MR. ROTIMI POPOOLA
is a quantity surveyor and the Chief Executive of Biga Projects,
an Engineering Construction Company.
MR. YINKA POPOOLA
is a building Engineer and presently pastors a church in the United
Kingdom.
MRS FOLU POPOOLA,
a trained Teacher,
and accomplished Business Woman.
Mr. Kunle Adesoye
The Executive Director (Operations) is a pharmacist who
supervises the general operations of the company’s divisions.
Mr.
jide sanwoolu.
The Executive Director (Marketing) and the divisional head of Reals
Specialties. He coordinates the sales and marketing activities of the
Specialties division and also supervises the activities of the field
force team dedicated to promoting Specialties products.
Management Team
Good teamwork has
been the key to success in all arms of the Reals Group. The team, which
is well trained and maintains high professional ethical standards, has
confidence in itself, and pride in Real Pharmaceuticals.
The team is also
motivated by a competitive remuneration package. The company provides
opportunities for each individual to develop his skills, and to discuss
and learn from successes and mistakes.
In addition to the
managing Director, Mr. Ade Popoola, the management staff also includes
six senior managers who head the following departments and division
within the organization, namely; AstraZeneca Division,
Operations Department, Sales and Marketing Department,
Finance & Accounts Department and Administrative/personnel Department.
Senior Management staff:
Mr. Tai Ajayi
is the General Manager, Finance, is a qualified chartered accountant,
who oversees the accounting and financial activities of the group
Mr. Busuyi Adekola
General Manager (Reals Confectionaries), oversees the day to day
operations of the confectionary arm.
Ms. Yewande Oresanya
Assistant General Manager, Group Regulatory Affairs & Research.
Mr. Babatunde Alli,
Assistant General Manager, Operations
Other
Management Staff
Mrs. Joy Onuoha,
The Human Resources Manager, heads the Admin/Personnel department for
the group.
Mr. Anthony Oladipupo:
Medical Consumables Manager (RPL Global Healthcare)
Mr. Daniel Ayuk
Business Manager, Uripharma Specialties.
Mr. Adelakun Babatunde Olusoji,
Marketing Manager, Ethicals, RSL
Mr. Sola Agboola,
National
Sales Manager
Mr. Obi-Mgbam
Ikenna
Area Manager, East
Mr. John Obaa Isama,
Depot Manager, North
Mr. Patrick Oyebiwonnu
,
Acting
Business Manager, Consumer Health Care
Mrs. Nike Odueke,
Field Force Manager, Lagos, Reals Specialties
Mr.
Tope Omotoso,
Corporate Affairs Manager
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